In all honesty, community is everything. We don't know where the brand would be without having that deeper connection to people and place. Skateboarding especially has been a tool that we have been able to empower youth around the world. From building skateboards together, to that first step on a board, skateboarding breaks down any metal or physical barriers that stand in the way. We are proud to partner with so many incredible companies to help facilitate workshops, grass roots events and donations drives.
Christmas Island; an unconventional skateboard destination. This video captures a week spent exploring the remote Indian Ocean island. Navigating our way through its terraced settlements, we discovered a plethora of spots mixed between red crabs, blowholes, coral reefs, and coconuts.
Complementing its natural beauty was the Christmas Island community, whom we worked closely with to support their developing skate scene. Thanks to the committed locals, skateboarding is quickly gaining traction, with kids flocking to the skatepark, buzzing around. the settlements, and reguarly featuring on the front page of the local newspaper.