Polar Skate Co.

Founded by Pontus Alv in Malmö, Sweden in 2011, Polar Skate Co. has redefined what a modern skateboard company can be. Known for their distinct artistic direction and raw approach to skateboarding, Polar's influence extends from their unique board graphics to their groundbreaking video projects like "I like it here inside my mind, don't wake me this time" and "We blew it at some point." The team includes standout riders like Hjalte Halberg, Aaron Herrington, and Nick Boserio.

The brand's creative output spans from their seasonal apparel collections, which blend Scandinavian design sensibilities with skateboarding functionality, to their collaborations with companies like Nike SB and Converse. Polar's approach to skating and spot selection, often featuring unique architecture and creative lines, has influenced how people view street skating. Each release, whether it's their cut-and-sew garments or limited edition board series, reflects their commitment to pushing skateboarding's creative boundaries while maintaining its raw energy.