Lo-Fi Clothing
Lo-Fi was founded in Perth in 2014 by Garth Mariano and Matt Evans, the same duo behind successful brands Butter Goods and Cash Only. Drawing inspiration from lo-fi music, video, and print culture, the brand captures a deliberately relaxed aesthetic that feels authentic to Australia's laid-back skateboarding scene.
Their approach emphasizes playful design elements and a casual sensibility that reflects the founders' deep understanding of both skateboarding and streetwear culture. With Mariano and Evans's proven track record across multiple successful brands, Lo-Fi benefits from experienced creative direction and industry knowledge. The brand's connection to lo-fi culture gives it a distinctive identity that sets it apart from more polished streetwear offerings, maintaining an underground feel that resonates with skaters who appreciate authenticity over hype. It's another solid addition to the Perth crew's growing influence on Australian skateboarding and streetwear.