Sci-Fi Fantasy

Jerry Hsu's Sci-Fi Fantasy operates in its own orbit, quietly dropping collections that have the skate world constantly refreshing their browsers. Since 2017, they've taken a left-field approach to graphics and typography that feels more like a contemporary art project than traditional skate brand. Their minimal graphics and experimental designs sell out almost instantly, building a cult following through scarcity and intrigue.

Beyond decks and apparel, the brand's identity comes through in their video work, particularly their collaborations with filmmaker Colin Read. The whole operation maintains a certain distance from traditional skateboarding marketing - no hype posts, no endless content drops, just calculated releases that blend sci-fi references with contemporary art sensibilities. It's the kind of brand that lets the work speak for itself.