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Palace Skateboards, founded in 2009 by Lev Tanju in London, emerged from the city's Southbank skating scene. The brand gained prominence through its distinctive aesthetic, combining British humor with references to 1990s pop culture and fashion.
Palace has collaborated with established brands including Reebok, Adidas, and Ralph Lauren, bridging skateboarding and high fashion. Their skate team has featured notable riders including Lucien Clarke, Blondey McCoy, and Jamal Smith. The brand's early video projects, including "Palace Definitely Brady" and "Palasonic," documented London's skating culture while establishing Palace's signature videography style.