Converse CONS Skate Shoes
Converse CONS, launched in 2009, represents Converse's dedicated skateboarding division. The program emerged from Converse's recognition of their shoes' historical significance in skateboarding culture and their desire to create skateboarding-specific products.
Key innovations include Lunarlon cushioning technology adapted for skateboarding impact protection and skateboarding-specific outsole patterns. The team has included notable professionals such as Louie Lopez, Jake Johnson, and Eli Reed. CONS's approach combines Converse's classic aesthetic with contemporary skateboarding performance requirements and cultural understanding.